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Alt+B - Business Naming Basics

Business (or website) naming masterclass

Sign up for this FREE mini course to learn how to create an amazing name for your new business.

This includes a free download that will teach you how to get all the information you need before you register your business.


In this course you will learn:

  • Why your "why" is important
  • How to work out what kind of business you're creating
  • Why the place where your name will appear is important
  • The 4 different types of naming techniques

See below for the full curriculum.

Your Instructor


Emma Chittenden
Emma Chittenden

Emma has worked with technology for over 21 years, her career has (so far) spanned tech support, project & web management, information architecture and user experience. Known for being able to explain complicated technical concepts and processes in simple terms that people get easily, it's something she really enjoys.

Emma has worked with businesses and organisations that include The Nuclear Decommissioning Authority, Halifax, Gumball 3000, The London Eye, The Open University and Pearson Education. She's now turning the skills she gained to help women build their dreams by giving them practical skills and knowledge.

Emma lives in Wiltshire with her Golden Retriever Bertie.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
The best things in life are FREE! which is why this course is also FREE! so I can't really offer you a refund. However, if you're really unhappy with the course, perhaps you could get in contact to let me know why it sucks - I'll then look at improving it.
How long will it take to complete?
The content shouldn't take you any longer than an hour to complete. Coming up with your business name might take a little longer.

Get started now!